Advertising campaign

Summer moves on and the long-awaited summer break is here. Spending almost 3 months inside studying and submitting projects for homework, now i want to take an advantage of every sunny day. Playing outside, swimming and relaxing with friends is definitely on my list this summer.

But, before I go wild, last project to work on. 🙂

Introduction

I found my inspiration in NIKE ad campaign for Dubai Open.

NIKE’s mission states, “To bring inspiration and innovation to every athlete in the world.”

The legendary University of Oregon track and field coach, and Nike co-founder, Bill Bowerman said, “If you have a body, you are an athlete.”

Bowerman was a teacher who showed athletes the secrets to achievement.

Owning a pair on NIKE shoes does make me feel like an athlete.

For my last project I had to analyse the ad campaign and create new ad that will fit the campaign.

Campaign ad analyses

I think the design in simple, clear and as always sends the message of victory and success.

The colors in the ads are very simple and bold. The background along with the color has some texture to make it more interesting. If you look closer you can see some dots and minor scratches.

Typography

They used San serif typeface for their statements. It has a clean cut in letters to slanted stokes like in the typical book font.

The statement is also placed under an angle. I think it adds to the message. The angles give the sense of direction and they lead your eye and take it outside the ad box. It makes me think that there are no limits in setting records.

On the top right corner there is a NIKE logo. It’s so clear and universal, so there is no need to explain whose ad is this. Along with that there is information of the event.

They also use a lot of color contrast to make emphasis in words. You understand that’s The Dubai Open.

With the main message they used the same trick. It encourages you to GO FOR!

Talking about the athlete placement in the ad, his figure is also clear and not clattered. There is no tennis net, cheering fans or referees. His image also overlaps the words.

After picking on those details it was easy to get an idea how to create the new ad.

New ad

I found a great picture of a tennis player in Pixabay that I thought would fit perfectly for my ad.

Applying my Photoshop skills I cut her out of the background to get rid of extra.

I though that the color of the background would also be a great match. Green color goes along with orange and light blue of the NIKE ads.

But the color wasn’t everything I had to do for the background, I had to also add some texture to it.

The texture looked like old paper, with dots and scratches. I went to texture.com to look for that would look like papyrus or old book page.

Perfect!

I overlay the texture and the color background and created that texture I needed.

Conclusion

I realized that creating new ad requires analyses beforehand.

Small details like texture, color, typography is what pulls all together. Those are basic design principles. Along with it don’t forget about simplicity of the design and diffidently don’t be afraid of negative space. Keep your focus on the message.

And for now… up I go towards new summer records! There are no limits! Make your summer count!

 

 

 

 

 

 

 

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Photoshop Ad

Pthotoshop…. Will than mean I would be able to edit all of my pictures now and hide the face break outs and cut out random people from the background?

Those were my first thoughts as my teacher announced that we will work with Prhotoshop 🙂

I think this program is pretty easy, but it will take time to get the essentials for sure. I think I start getting used to Adobe, but each of the programs has slight differences.

Photoshop Ad

So, this time I was working on creating an ad for a mop. My target audience is single females, 25-34 years old, who has Associates and Bachelor degree with income of $15,000 to 39,00, and who consume media through TV and blogs.

Single girls always want to be pretty, but we know that’s not how they wake up in the morning. Sometimes I think of a messy hair as a mop head 🙂 So that’s what gave me an idea for my ad.

For this project we were suppose to combine real with unreal, so we can practice the Photoshop skills. And, I feel like unusuall things catch the attention quicker as something cliche and generic.

Understanding the source of media consumption gave me the outline for ad sizes. For TV Static Ad the sizes will be 1920px by 1080px (150-300 resolution/dpi) and for Web/Blog Static Ad – 300px by 250px (72 resolution/dpi).

I went to pixabay.com to get free picture. I found one that was made by RyanMcGuire and I thought it was just perfect!

Find a mop head picture was the next step. That was the one I found.

Color

I loved the color scheme of the first picture and I decided to stick with it.

White color is always associated with purity along with blue and grey giving the meaning of the
balance.  Those colors are often associate with the Scandinavian theme which has been
very popular lately.

Typography

So for my slogan “Your floors don’t have to be as messy as your morning hair” I chose Nueva STD Italics Typeface that is Serif type. I chose Italics because it has this angle and it gives the impression that the letters are also blown
by the air from the hair drier.

First draft

So I cut the mop out of picture and layered it over the picture with the girl with messy hair. I also had to rotate the mop so it could be on the same side.

I went with Libman company logo, because thier motto is “Embrace life’s messes.” So, it all worked together.

Everything seemed good, but the mop got lost on the the light background. So I decided to make the background darker to make my point. I made the logo smaller and added the company’s motto.

Does that look better? I think it does! So this size of the ad will be good for a TV ad.

This one will fit perfect into the blog.

Conclusion

I realize one thing! Think crazy! Even when you think that your idea might sound silly, go for it. Baceuse it might catch the attention of your audience righ away. None of us wants to see what they have already seen before.

Never ever forget the basic principles of design. Colors, typography, alligment. It all matters. Notice how I placed slogan on the same level with the hair dryer? Yes, it works. Let those small things do their magic!

Make your objects stand out, it’s ok to exaggerate sometimes. Always be open to a critique.