Advertising campaign

Summer moves on and the long-awaited summer break is here. Spending almost 3 months inside studying and submitting projects for homework, now i want to take an advantage of every sunny day. Playing outside, swimming and relaxing with friends is definitely on my list this summer.

But, before I go wild, last project to work on. 🙂

Introduction

I found my inspiration in NIKE ad campaign for Dubai Open.

NIKE’s mission states, “To bring inspiration and innovation to every athlete in the world.”

The legendary University of Oregon track and field coach, and Nike co-founder, Bill Bowerman said, “If you have a body, you are an athlete.”

Bowerman was a teacher who showed athletes the secrets to achievement.

Owning a pair on NIKE shoes does make me feel like an athlete.

For my last project I had to analyse the ad campaign and create new ad that will fit the campaign.

Campaign ad analyses

I think the design in simple, clear and as always sends the message of victory and success.

The colors in the ads are very simple and bold. The background along with the color has some texture to make it more interesting. If you look closer you can see some dots and minor scratches.

Typography

They used San serif typeface for their statements. It has a clean cut in letters to slanted stokes like in the typical book font.

The statement is also placed under an angle. I think it adds to the message. The angles give the sense of direction and they lead your eye and take it outside the ad box. It makes me think that there are no limits in setting records.

On the top right corner there is a NIKE logo. It’s so clear and universal, so there is no need to explain whose ad is this. Along with that there is information of the event.

They also use a lot of color contrast to make emphasis in words. You understand that’s The Dubai Open.

With the main message they used the same trick. It encourages you to GO FOR!

Talking about the athlete placement in the ad, his figure is also clear and not clattered. There is no tennis net, cheering fans or referees. His image also overlaps the words.

After picking on those details it was easy to get an idea how to create the new ad.

New ad

I found a great picture of a tennis player in Pixabay that I thought would fit perfectly for my ad.

Applying my Photoshop skills I cut her out of the background to get rid of extra.

I though that the color of the background would also be a great match. Green color goes along with orange and light blue of the NIKE ads.

But the color wasn’t everything I had to do for the background, I had to also add some texture to it.

The texture looked like old paper, with dots and scratches. I went to texture.com to look for that would look like papyrus or old book page.

Perfect!

I overlay the texture and the color background and created that texture I needed.

Conclusion

I realized that creating new ad requires analyses beforehand.

Small details like texture, color, typography is what pulls all together. Those are basic design principles. Along with it don’t forget about simplicity of the design and diffidently don’t be afraid of negative space. Keep your focus on the message.

And for now… up I go towards new summer records! There are no limits! Make your summer count!

 

 

 

 

 

 

 

Icons in Illustrator – Feeling summer

Intoduction

Is it summer already? Time flies and I don’t mind it, especially when we talk about summer. While school is still going for me, I try to enjoy my time outside as much as I can.

As I was looking for an inspiration for my Illustrator project I thought about something that I always associate with summer, an ICE CREAM!

I created the icons that will attract attention of those who already enjoys their time off school, like school kids on the summer holidays along with college students who can take a break between classes.

I continue to learn about adobe programs and this time I used Illustrator to create my icons.

If you work with this program for the first time, like me, you will soon understand that life in Illustrator goes around shapes. You have to think of every object as a combination of shapes. Circles, triangles, rectangles, stars, ellipses, you name it.  Even though there is a pen tool that you can use to draw, but it might take longer than modifying and combining different shapes together (at least it was for me).

First thing I draw some sketches of my future ice cream. Great tip to be original in your work, try not to look for examples of icons made bu others, rather look at the actuall object you want to use as icons and then try to recreate the way you see it. But, remember that your design should be simple and recogniseable, so there wouldn’t be any questions about the weird shapes put together. Each of the icons should send an individual message.

Remember, think shapes! So I did! That’s how my icons looked before I added color.

But another trick is that they all should be realted to each other. You have to come up at least with 3 rules that your icons will follow. For example, my rules were that all the popsicles will have bite marks, they will have undertone glimpse and will correlate in color.

 

I chose what was called Romantic Pallete, with lots of pink, pastel green and purple. All of those colors give the attitude of relaxation and ballance. What else do you need for a break!

I found this palette on the Pinterest, and I thought it was perfect not only for the colors but for the codes they had. Can you see the last column has letters and numbers code. As you go to you color tool on Illustator you can simple put the code and it can give you the color you need, no need to spin color wheel looking for the right shade. Perfect!

I added blue circles for my back ground to add finishing look. That was my first time experimenting in Ilustrator and colors and shapes. There are still a lot tricks to learn, but I liked what turned out so far.

Here are each icon individually 60 px by 60 px and 400 px by 400 px

 

You can check the icons fo clearity of their message if you can recognise in these small picures what is it then you did a good job!

Conclusion

When working with Illustrator think of shapes! Every object is a combination of shapes. It’s like the world of Mine Craft 🙂

If you want to be original, use the actuall pictures of the objects rather than somebody else’s design.

Come up with rules, at least 3 of them, that would be equall for allof your images.

Alway think of color and what message it sends to those who look at your design. There are so many things online than can help you to figure out what color means what.

Keep it simple. You don’t want to confuse the viewers.

All of these tricks help to enxance your design and make it stand out.