For self-portraits. Not for selfies

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Introduction

This ad was created by SUMSUNG. I love art and that’s why I choose it. The image using pun underlines the unique characters of the product.

The selfie craze and the Samsung ad campaign are a vivid reminder that we live in an age in which something cannot possibly have happened unless we have a photo to prove it—and further that we then have to flaunt the selfie-captured activity via social media.

Particularly disturbing in this case is the collision of selfie and art for this ad campaign. Van Gogh was a prolific self-portraitist and created the images of himself as an opportunity to perfect his art and to save the expense of a model. He most certainly never intended his likeness to be manipulated and exploited to sell a product.

       http://adsoftheworld.com/media/print/samsung_masterpiece_1

       Aligment

1

Even though they use central aligment, the line with small font aligns with the thin  line. It adds peffect finish to the whole text.

Proximity

1

The proximity of this ad doesn’t draw away from the main message that the image caries, but puts the main focus on the company name. the text on the bottom is well synhronized.

Repetition

2

This ad uses a lot of repetition of colors. It helps to keep focus on the image better.

Contrast

3

The ad uses contrast of sizes using small head on the picture and the bigger of the person who’s taking the picture.

Color

2

I love how colorful this image is. The designer used a lot of hues and shades of blue and orange.

Conclusion

Designer used all of the  basic principles (Contrast, Repetition, Aligment, Proximity, Color). It made the ad the main message of the ad clear and understanble. contrast between the history and reality keeps the audience interested.

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