PPhotoshop Ad

Introduction

Pthotoshop…. Will than mean I would be able to edit all of my pictures now and hide the face break outs and cut out random people from the background?

Those were my first thoughts as my teacher announced that we will work with Prhotoshop ūüôā

I think this program is pretty easy, but it will take time to get the essentials for sure. I think I start getting used to Adobe, but each of the programs has slight differences.

Photoshop Ad

So, this time I was working on creating an ad for a mop. My target audience is single females, 25-34 years old, who has Associates and Bachelor degree with income of $15,000 to 39,00, and who consume media through TV and blogs.

Single girls always want to be pretty, but we know that‚Äôs not how they wake up in the morning. Sometimes I think of a messy hair as a mop head ūüôā So that’s what gave me an idea for my ad.

For this project we were suppose to combine real with unreal, so we can practice the Photoshop skills. And, I feel like unusuall things catch the attention quicker as something cliche and generic.

Understanding the source of media consumption gave me the outline for ad sizes. For TV Static Ad the sizes will be 1920px by 1080px (150-300 resolution/dpi) and for Web/Blog Static Ad – 300px by 250px (72 resolution/dpi).

I went to pixabay.com to get free picture. I found one that was made by RyanMcGuire and I thought it was just perfect!

Find a mop head picture was the next step. That was the one I found.

Color

I loved the color scheme of the first picture and I decided to stick with it.

White color is always associated with purity along with blue and grey giving the meaning of the
balance.  Those colors are often associate with the Scandinavian theme which has been
very popular lately.

Typography

So for my slogan “Your floors don’t have to be as messy as your morning hair” I chose Nueva STD Italics Typeface that is Serif type. I chose Italics because it has this angle and it gives the impression that the letters are also blown
by the air from the hair drier.

First draft

So I cut the mop out of picture and layered it over the picture with the girl with messy hair. I also had to rotate the mop so it could be on the same side.

I went with Libman company logo, because thier motto is “Embrace life’s messes.” So, it all worked together.

Everything seemed good, but the mop got lost on the the light background. So I decided to make the background darker to make my point. I made the logo smaller and added the company’s motto.

Does that look better? I think it does! So this size of the ad will be good for a TV ad.

This one will fit perfect into the blog.

Conclusion

I realize one thing! Think crazy! Even when you think that your idea might sound silly, go for it. Baceuse it might catch the attention of your audience righ away. None of us wants to see what they have already seen before.

Never ever forget the basic principles of design. Colors, typography, alligment. It all matters. Notice how I placed slogan on the same level with the hair dryer? Yes, it works. Let those small things do their magic!

Make your objects stand out, it’s ok to exaggerate sometimes. Always be open to a critique.

 

 

 

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Magazine Pages Spread

I started learning how to work in Adobe programs and the first one was Indesign¬†. From the little time I spent using the program I can say that it’s pretty user-friendly. It still takes time to learn where and how things work but it’s not a something that only genius can work with.

Oh, and using Mac added a little struggle to it as well.

Regrets and Resolutions

Going to school, trying to catch up with homework and job sometimes feels overwhelming. I often think about the time I spend and how much of it I simply waste.

So the article I chose for my magazine was just about it, how to live the life without to its fullesst without any regrets. This was a talk given by one of leaders of the Church of Jesus Christ of latter-day saints.

I hope that article would help college students  like myself to enjoy life and feel peace that comes from understanding that there is hope in tomorrow.

Introducing principles of design

In one of my classes for Visual Media I discovered that not only images and font type helps to deliver the message but the colors as well. Every color sends a message, such as red is very bright and is associated with energy. A lot of times this color is used for sports activities. Green color represents balance and clarity.

For my project I chose blue color as the main one. This color is associated with peace, content, rescue and hope. Its pallet perfectly adds to the message.

I took some pictures of my friend and a building outside my apartment.

I like how in the first picture the windows make the my eyes go up, as a reminder that there is more to life.

The second picture of my friend Anna, represents all the college students that often think about their life and wonder what the future holds for them.

The third and the last picture, shows that we can always start doing things that mean the most.

As I was working on this project (some people might say it’s a project, but I spent some good time doing it) I incorporated the skills I’ve learned about typography earlier.

As you can see I used the principle of Alignment. I placed headline word Resolutions straight under the word Regrets. You can draw a line through those¬†“R’s”.

Along with that I incorporated the principle of Proximity. I put the words of the headline all together because they are related.

Other principal I used in the principle of color. If you scroll up you will notice how the second picture with the girl has the white background. I took the shade of the blue color from the first picture of the building and added the color to the background, so all the pictures had common color. 

The last trick I used was Typography.

I took different typefaces for the headlines, quotes and the text. For my headline the quote on the last picture, I used Oldstyle font, you can identify it by looking at the diagonal lines of the lowercase letters noticing that they are slanted.

I used Sans Serif typeface for the text.

One of the tricks for typography that you can mix different faces from different categories of type. You also should not forget about the principle of Contrast. Use size, color, thickness, structure to take advantage of it.  

Conclusion

It’s amazing how little thing can make your design¬†stand out. Implementing each principle mad my magazine spread sheet look professional and interesting to the reader.

For self-portraits. Not for selfies

IMG_1112

Introduction

This ad was created by SUMSUNG. I love art and that’s why I choose it. The image using pun underlines the unique characters of the product.

The selfie craze and the Samsung ad campaign are a vivid reminder that we live in an age in which something cannot possibly have happened unless we have a photo to prove it‚ÄĒand further that we then have to flaunt the selfie-captured activity via social media.

Particularly disturbing in this case is the collision of selfie and art for this ad campaign. Van Gogh was a prolific self-portraitist and created the images of himself as an opportunity to perfect his art and to save the expense of a model. He most certainly never intended his likeness to be manipulated and exploited to sell a product.

       http://adsoftheworld.com/media/print/samsung_masterpiece_1

       Aligment

1

Even though they use central aligment, the line with small font aligns with the thin  line. It adds peffect finish to the whole text.

Proximity

1

The proximity of this ad doesn’t draw away from the main message that the image caries, but puts the main focus on the company name. the text on the bottom is well synhronized.

Repetition

2

This ad uses a lot of repetition of colors. It helps to keep focus on the image better.

Contrast

3

The ad uses contrast of sizes using small head on the picture and the bigger of the person who’s taking the picture.

Color

2

I love how colorful this image is. The designer used a lot of hues and shades of blue and orange.

Conclusion

Designer used all of the  basic principles (Contrast, Repetition, Aligment, Proximity, Color). It made the ad the main message of the ad clear and understanble. contrast between the history and reality keeps the audience interested.