Photoshop Ad

Introduction

Pthotoshop…. Will than mean I would be able to edit all of my pictures now and hide the face break outs and cut out random people from the background?

Those were my first thoughts as my teacher announced that we will work with Prhotoshop 🙂

I think this program is pretty easy, but it will take time to get the essentials for sure. I think I start getting used to Adobe, but each of the programs has slight differences.

Photoshop Ad

So, this time I was working on creating an ad for a mop. My target audience is single females, 25-34 years old, who has Associates and Bachelor degree with income of $15,000 to 39,00, and who consume media through TV and blogs.

Single girls always want to be pretty, but we know that’s not how they wake up in the morning. Sometimes I think of a messy hair as a mop head 🙂 So that’s what gave me an idea for my ad.

For this project we were suppose to combine real with unreal, so we can practice the Photoshop skills. And, I feel like unusuall things catch the attention quicker as something cliche and generic.

Understanding the source of media consumption gave me the outline for ad sizes. For TV Static Ad the sizes will be 1920px by 1080px (150-300 resolution/dpi) and for Web/Blog Static Ad – 300px by 250px (72 resolution/dpi).

I went to pixabay.com to get free picture. I found one that was made by RyanMcGuire and I thought it was just perfect!

Find a mop head picture was the next step. That was the one I found.

Color

I loved the color scheme of the first picture and I decided to stick with it.

White color is always associated with purity along with blue and grey giving the meaning of the
balance.  Those colors are often associate with the Scandinavian theme which has been
very popular lately.

Typography

So for my slogan “Your floors don’t have to be as messy as your morning hair” I chose Nueva STD Italics Typeface that is Serif type. I chose Italics because it has this angle and it gives the impression that the letters are also blown
by the air from the hair drier.

First draft

So I cut the mop out of picture and layered it over the picture with the girl with messy hair. I also had to rotate the mop so it could be on the same side.

I went with Libman company logo, because thier motto is “Embrace life’s messes.” So, it all worked together.

Everything seemed good, but the mop got lost on the the light background. So I decided to make the background darker to make my point. I made the logo smaller and added the company’s motto.

Does that look better? I think it does! So this size of the ad will be good for a TV ad.

This one will fit perfect into the blog.

Conclusion

I realize one thing! Think crazy! Even when you think that your idea might sound silly, go for it. Baceuse it might catch the attention of your audience righ away. None of us wants to see what they have already seen before.

Never ever forget the basic principles of design. Colors, typography, alligment. It all matters. Notice how I placed slogan on the same level with the hair dryer? Yes, it works. Let those small things do their magic!

Make your objects stand out, it’s ok to exaggerate sometimes. Always be open to a critique.

 

 

 

Icons in Illustrator – Feeling summer

Intoduction

Is it summer already? Time flies and I don’t mind it, especially when we talk about summer. While school is still going for me, I try to enjoy my time outside as much as I can.

As I was looking for an inspiration for my Illustrator project I thought about something that I always associate with summer, an ICE CREAM!

I created the icons that will attract attention of those who already enjoys their time off school, like school kids on the summer holidays along with college students who can take a break between classes.

I continue to learn about adobe programs and this time I used Illustrator to create my icons.

If you work with this program for the first time, like me, you will soon understand that life in Illustrator goes around shapes. You have to think of every object as a combination of shapes. Circles, triangles, rectangles, stars, ellipses, you name it.  Even though there is a pen tool that you can use to draw, but it might take longer than modifying and combining different shapes together (at least it was for me).

First thing I draw some sketches of my future ice cream. Great tip to be original in your work, try not to look for examples of icons made bu others, rather look at the actuall object you want to use as icons and then try to recreate the way you see it. But, remember that your design should be simple and recogniseable, so there wouldn’t be any questions about the weird shapes put together. Each of the icons should send an individual message.

Remember, think shapes! So I did! That’s how my icons looked before I added color.

But another trick is that they all should be realted to each other. You have to come up at least with 3 rules that your icons will follow. For example, my rules were that all the popsicles will have bite marks, they will have undertone glimpse and will correlate in color.

 

I chose what was called Romantic Pallete, with lots of pink, pastel green and purple. All of those colors give the attitude of relaxation and ballance. What else do you need for a break!

I found this palette on the Pinterest, and I thought it was perfect not only for the colors but for the codes they had. Can you see the last column has letters and numbers code. As you go to you color tool on Illustator you can simple put the code and it can give you the color you need, no need to spin color wheel looking for the right shade. Perfect!

I added blue circles for my back ground to add finishing look. That was my first time experimenting in Ilustrator and colors and shapes. There are still a lot tricks to learn, but I liked what turned out so far.

Here are each icon individually 60 px by 60 px and 400 px by 400 px

 

You can check the icons fo clearity of their message if you can recognise in these small picures what is it then you did a good job!

Conclusion

When working with Illustrator think of shapes! Every object is a combination of shapes. It’s like the world of Mine Craft 🙂

If you want to be original, use the actuall pictures of the objects rather than somebody else’s design.

Come up with rules, at least 3 of them, that would be equall for allof your images.

Alway think of color and what message it sends to those who look at your design. There are so many things online than can help you to figure out what color means what.

Keep it simple. You don’t want to confuse the viewers.

All of these tricks help to enxance your design and make it stand out.