Book Cover Typography

Introduction

This book cover was designed by Milan Bozic, a senior art director at HarperCollins.

The typography of this cover is very clear and easy to read. The image adds to the message and gives a little hint what the novel might be about.

http://milanbozic.com/Design

Typeface #1

The first typeface he uses is called Oldstyle. The way you can recognize it, by looking at the diagonal lines of lowercase letters. They are at an angle or slanted, and have a curve as they meet the stem of the letter.

Typeface #2

The second category of typeface used in this cover is Script. The phrase “a novel” looks like handwritten. It may seemed that it was written or even painted. This distinguishing feature helps to identify it pretty quickly. It can be also subdivided as script that doesn’t connect. You can see that there is a space between each letter.

Contrast

The first thing that you can notice is the contrast in size and color of the letters. This contrast is pretty obvious that shows that it a well applied design principle. The words “big brother” are bigger and they draw the focus as the reader looks at the cover. Using only black and white colors designer takes advantage of such simple contrast.

Other principle that is being used is Structure. Using two different typefaces also adds an interest to the picture.

Conclusion

Because of good use of the principles of typography this book cover is very easy to understand and read. The principle of contrast attracts reader’s attention. It’s very simple and balanced, there is no other things that distract.

 

Advertisements

For self-portraits. Not for selfies

IMG_1112

Introduction

This ad was created by SUMSUNG. I love art and that’s why I choose it. The image using pun underlines the unique characters of the product.

The selfie craze and the Samsung ad campaign are a vivid reminder that we live in an age in which something cannot possibly have happened unless we have a photo to prove it—and further that we then have to flaunt the selfie-captured activity via social media.

Particularly disturbing in this case is the collision of selfie and art for this ad campaign. Van Gogh was a prolific self-portraitist and created the images of himself as an opportunity to perfect his art and to save the expense of a model. He most certainly never intended his likeness to be manipulated and exploited to sell a product.

       http://adsoftheworld.com/media/print/samsung_masterpiece_1

       Aligment

1

Even though they use central aligment, the line with small font aligns with the thin  line. It adds peffect finish to the whole text.

Proximity

1

The proximity of this ad doesn’t draw away from the main message that the image caries, but puts the main focus on the company name. the text on the bottom is well synhronized.

Repetition

2

This ad uses a lot of repetition of colors. It helps to keep focus on the image better.

Contrast

3

The ad uses contrast of sizes using small head on the picture and the bigger of the person who’s taking the picture.

Color

2

I love how colorful this image is. The designer used a lot of hues and shades of blue and orange.

Conclusion

Designer used all of the  basic principles (Contrast, Repetition, Aligment, Proximity, Color). It made the ad the main message of the ad clear and understanble. contrast between the history and reality keeps the audience interested.